Not to be confused with a floor map, a planogram is another visual diagram of a store’s layout - but it focuses specifically on product placement. Furthermore, you can use a floor map to identify “untapped” areas within your store that can be used for signs or other visual merchandising elements. This visual layout will allow you to organize and arrange products for maximum shopper engagement. Regardless of what product(s) your store sells, you should keep a floor map on hand to strategically plan your product placements and visual merchandising elements. But the good news is that visual merchandising can help enhance your store, making it stand out in a sea of competing stores. With such steep competition, it’s often difficult for new stores to gain any traction with their target audience. While the exact number remains unknown, some industry experts have estimated there to be more than one million retail stores operating in the United States. Running a successful retail store isn’t an easy task.
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